BlackRock, the world's largest asset manager, came to us with two projects: redesigning their product and content pages. The two project teams worked closely together and introduced their next-generation design system.

Our solution brings a modern feel to their site, while providing a modular system that is flexible enough to support the various types of information across the site. We used interactive data visualizations and rethought the layout of their content to allow for easier reads. 

One of the biggest challenges we faced was making sure our system could support multiple languages. At times, content in other languages would require 3 times more space than the English templates we drafted.

We were able to validate our design thinking through usability testing. Overall, the audience was pleased with the system we created. 

The advantages of having one page is that you don’t have to navigate away. The top bar [sticky navigation] allows you to click on tabs and get you to different sections.
— Participant 7, Financial Advisor

Determining the number of templates, based on user stories


Concepting an overall theme for Product pages


Out With The Old, In With The New