KnowTheChain, an organization led by Humanity United, was due for a makeover. They came to us with the goal to become the go-to resource for companies who are proactively complying with regulations and preventing human right abuse in their supply chains.

Our overall theme was to bring transparency to the slavery tarnishing business supply chains. Our biggest challenge was translating the existing, content-heavy site, into one that had more impact. In this case, strategic messaging and pictures were worth a thousand words and subtle transitions within the page were the finishing frame. The redesign’s fluid, minimal UI conveys the hard facts and statistics on forced labor.


Concepts to Wireframes


Out with the old, in with the new