The iShares team at BlackRock came to us with a challenge of distilling a 146-page "Bond Investors Guide to ETFs" into a simple microsite.

Through a competitive scan, survey results, and my team's design expertise, we were able to conquer this task by focusing on the investor's key challenge: liquidity. Creating an interactive experience that revealed relative content to the audience, we elevated the case for fixed income ETFs to higher-level benefits and organized the complex information in an easy to digest format.

Live Site

Analyzing The Content & Defining Our Approach


Site Map




Visual Designs